Following Walter Isaacson’s seminal book charting the Steve Jobs’ era, NYT reporter Tripp Mickle does that splendid effort proud with this fascinating book about Apple, After Steve. That Tim Cook, an Alabama native who obsessed over expenses and the supply chain was chosen by Jobs—the unsparing visionary—to lead Apple somehow worked brilliantly, as Cook led iPhone to unpatrolled superiority over all its competitors. Yet without Jobs’ alter ego, Jony Ive, continuing to have a free hand in dictating the look and feel of everything Apple—without regard to costs—Mickle artfully makes clear it wouldn’t have worked. Cook was content in his studio apartment with a chair or two and Ive had the aesthetically offensive bathroom faucets in his Gulfstream jet torn out. A match on paper seemingly made in hell made billions instead.
–Dave, Eagle Harbor Book Company, Bainbridge Island, WA